My dad was a carpenter and builder, so from an early age I spent weekends and school holidays on job sites across the Central Coast of NSW. I grew up hearing about tight margins, demanding clients and endless paperwork. I saw how much time and effort went into keeping a trade business running before a single nail was hammered.

That experience gave me something most consultants don't have: a real understanding of what it's like to run a business where every hour and every dollar matters.

I've spent 20 years building systems for Service NSW, Healthdirect and iCare - making complicated things work for millions of people. Now I use that same rigor on the thing that actually matters to you" not missing the next job.